All Things Marketing
Lean Forward into 2011
Can you afford not to succeed? For many small businesses the only key to survival through the next year is to obtain new clients or increase the sale on existing clients. Take a look at your marketing materials and where you are spending your marketing budget and try to measure your ROI. Your time is a valuable marketing tool. People want to do business with people- get out off the office and meet someone. Ask them what you can do to help them or their business. You will be amazed how this act of sharing and openness will come back to you. Lean Forward into 2011, be an active presence.
What is a Marketing Plan Strategy?
Marketing strategy[1][2] is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage[3]. A marketing strategy should be centered around the key concept that customer satisfaction is the main goal.
Marketing Plan Strategy- Do you have one?
I work with small businesses everyday that have not stopped to think about where they want to be when they “Grow Up”. I say “Grow Up”, meaning Vision, Direction, Goals.
Every dream that turns into a business needs some form of a plan, whether it is on the back of a napkin or in a 50 pg business plan, there needs to be direction.
