What is a Marketing Strategy? Do you have one?

admin | October 18, 2009

Marketing strategy[1][2] is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage[3]. A marketing strategy should be centered around the key concept that customer satisfaction is the main goal.

Diversity and Cultural Marketing

admin | October 18, 2009

Asians are known to be brand-conscious, with a preference for highly advertised brands. If your business is eying the Asian market, advertising through Asian media is likely to help you break into the Asian markets.

When you sell to Caucasian consumers, remember that they look for the best you can offer; the rhetorical question they often ask is what they can gain from transacting with your business. They lean toward higher standards of living, convenience and luxury—the reason that many advertisers market products by packaging them into a dream to which these customers aspire. Many Caucasians value good customer service and are willing to pay extra to be assured that they are in good hands.

Testing out Cookies with my “L” logo on them!

admin | October 18, 2009

Thanks to the amazing ability of my friend & member of my professional advisement team, Tina Damon, AKA The Baker, I have the best and cutest logo cookies. Taking them out to clients and getting feedback for Damon’s Fine Bakery as well as spreading the word about Brand It Marketing, now in business!
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